Craig Rubia  |  Senior Graphic Designer

Project Details |

Video production. Art direction, Design, Video production. Tools: Adobe Creative Suite: Premiere, Photoshop, Illustrator.

The Client |

Photo USA, Corp is a leading worldwide supplier of promotional products and product fulfillment services.

The Solution |

Photo USA’s specialty is sublimation coated promotional products and distributes worldwide. The company flagship coating product was named ORCA Coatings for the Orca whale and its strength and durability symbolism. The owner of the company is an admirer of the cetacean order and sought out the Save the Whales non-profit organization. The two entities formed a partnership where Photo USA would donate a portion of its product sales to the Seaside, California-based organization. The short promotional video involved collaboration with videographers specializing in sea life video captures and voice actors.