Project Details |
Logo design for local urban Internet cafe. Art direction, Design, Layout, Prepress. Tools: Adobe Creative Suite: InDesign, Photoshop, Illustrator.
The Client |
RedTap was a San Francisco, California based urban Internet cafe that provided small businesses and individuals access to computers with Internet connections, business tools, and refreshments.
The Solution |
Working remotely and on site, RedTap needed a logo and identity solution that would connect with the burgeoning community on Valencia Street. After a few rounds of preliminary designs, RedTap chose a lettermark combination that would be used for building signage, vehicle wraps, and identity system. The logo comprised a lowercase interconnected “redtap” seemingly tied together by a power cord.