Craig Rubia  |  Senior Graphic Designer

Project Details |

Logo design for local urban Internet cafe. Art direction, Design, Layout, Prepress. Tools: Adobe Creative Suite: InDesign, Photoshop, Illustrator.

The Client |

RedTap was a San Francisco, California based urban Internet cafe that provided small businesses and individuals access to computers with Internet connections, business tools, and refreshments.

The Solution |

Working remotely and on site, RedTap needed a logo and identity solution that would connect with the burgeoning community on Valencia Street.  After a few rounds of preliminary designs, RedTap chose a lettermark combination that would be used for building signage, vehicle wraps, and identity system. The logo comprised a lowercase interconnected “redtap” seemingly tied together by a power cord.

RedTap-CarWrap-920x691.jpg RedTap-Logo-BusinessCards-920x691.jpg RedTap-Logo-Concepts-920x691.jpg RedTap-Logo-Final-920x691.jpg