Craig Rubia  |  Senior Graphic Designer

Project Details |

Luxury home brochures. Art direction, Design, Layout, Prepress. Tools: Adobe Creative Suite: InDesign, Photoshop, Illustrator. Font family: Garamond, Helvetica, Helvetica Condensed.

The Client |

Loera Homes (Loera Development) is builder of fine luxury homes in Santa Clara County. In addition to home building, Loera Development also performs remodeling, renovations, and landscape design.

The Solution |

Contracted to build three luxury homes in the East San Jose foothills, I was asked to design marketing brochures for the lot of new homes. The project included creating artist renderings of two of the homes, floor plans, and copywriting content. Using CAD drawing and blueprints, I rendered each elevation with floorplans in Adobe Illustrator and brought the vectors into Photoshop to apply textures. All textures were based on actual paint swatches and roofing samples that would be used in the actual construction of the homes.

Illustration-LoeraHomes-920x691.jpg Illustration-LoeraHomes2-920x691.jpg