Craig Rubia  |  Senior Graphic Designer

Project Details |

Brand manual cover-to-cover design and layout for leading solar energy. Art direction, Design, Layout, Prepress. Tools: Adobe Creative Suite: InDesign, Photoshop, Illustrator. Font family: Helvetica-Neue Condensed

The Client |

REC Solar is an installer of commercial solar electric systems in the United States. Since 1997, REC Solar has installed hundreds of commercial systems, saving our customers millions of dollars and changing the way they do business.

The Solution |

The company needed to strengthen its brand and communicate a solid message with consistency. To carry our this task, I was asked to create a company brand style guide that would outlay the design standards. In addition to formulating the style guide, I designed vehicle wrap graphics, apparel and promotional product designs, and a stylized “solar swoosh” that would be utilized in advertising, events, and other marketing vehicles. I delivered an engaging document that would be understood that the promotion of the company’s name is paramount in the highly competitive solar panel industry.

RECSolar-BrandManual-CoverPage920c691.jpg RECSolar-BrandManual-Open2Pages-920x691.jpg RECSolar-BrandManual-3pages920x691.jpg RECSolar-BrandManual-CoverPage2-up-920x691.jpg